On this week's episode, I speak with Louis Grenier. Louis is the Content Lead at HotJar and the host of the "Everyone Hates Marketers" Podcast. On the show, Louis gives us insight into how to make your marketing less deceitful and less "slimy", how to create engaging content that drives value, and how the "golden rule" applies to marketing. Episode Highlights:Turning your fascinations into a successful career.The 2 steps to take that will help you discover what energizes you.The importance of humility in business.Insight into the "balancing act" of creating titles and content that are engaging.The keys to creating content that converts.Why you need to interview your top 5 clients.The difference in "best practices" and "first principles", and how they each play a part.Applying the "golden rule" to marketing and why you would never do anything different.Creating "tension" to attract engaged customers.Rapid Fire Round: the #1 "successful" person, others might think this is insane, a common misconception, deepest regret, a movie about your life (genre & actor), impactful books, and personal "call-to-action." 3 Key Points:Sustaining a successful career requires you to pursue the things that energize you, not just the things that you are good at.Successful business hinges on the customer being the center of everything."Good products" and "good marketing" go hand-in-hand. Deceitfulness in marketing is only necessary if you have a bad product.