On this week's episode, I speak with Kevan Lee. Kevan is the VP of Marketing at Buffer. Buffer is a remote company with team members scattered across the globe. Kevin comes on the show to discuss remote work, how to grow a following on social media from scratch, and his unconventional journey to becoming a VP.  Episode Highlights:The challenges of running a marketing team remotely.Strategies for communicating with teams in different time zones across the world.How sports reporting, passion for writing, and content management led to Kevan's role as VP.The importance of storytelling in writing content.1 key principle that drives every day: "what one thing am I doing today to get to where I want to be." - Kevan LeeThe difference between "climbing the ladder" and "jumping to the next dot."How to successfully juggle your primary role, family, side hustle, and looking for that "next thing."The new way of identifying core values, drive, and perspective in team members and how that's paying off for the modern company.The process and importance of content in your product strategy.The keys to growing a social media following from scratch.Shifting your mindset from social media scheduling to social media planning and engagement.Rapid Fire Round: the #1 "successful" person, other's might think this is insane, a common misconception, deepest regret, a movie about your life (genre & actor), impactful books, and personal "call-to-action." 3 Key Points:Great storytelling is key to developing successful marketing strategies and content.The key to growing is focusing on the next best thing as opposed to climbing the ladder of success.Learning the language of your client allows for a more successful social media strategy and relationship.