On this week's episode, I speak with Ben Shapiro, who is a marketing consultant and host of the MarTech Podcast. He talks about how to build systems for automation while remaining authentic, the keys to successful brand development, and shares some great advice for young marketers. Episode Highlights:Defining MarTech: What is it?How MarTech enables smaller staff counts in the industry.The trends in digital media and some reasons to use more traditional media.Ben's journey from a "shady company", to sports marketing, and ultimately "starting" his career at eBay.Lessons learned from eBay and transitioning to launch a new venture.What to learn from working with new startups.The one unique ability that Ben uses to his advantage.How the challenging times feed positively into your ongoing career.Using data and weaving technologies together to enhance your marketing operations.Maintaining your authenticity through automation.Ben's "secret sauce" for email automation.Examples of MarTech utilization.Processes for automating SEO and content.Ben's foundational tips for brand development.The effective process for revising a companies personas.Ben's advice to new, young marketers: Take risks and networking.All about the MarTech Podcast. 3 Key Points:One key to success in marketing is the ability to give brands a voice and articulate things in a way that consumers can understand.MarTech helps you authentically automate things that you do multiple times per week.Taking risks as a young marketer affords you the learning needed for a long-term successful career.