Rethinking your CRM strategy in the new world of COVID-19 with Nazif Tejani

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Yours, Digitally! | A Digital Personalisation Podcast

Xeno

13 episodes

5 days ago

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.

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Marketing

Business

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Rethinking your CRM strategy in the new world of COVID-19 with Nazif Tejani

Yours, Digitally! | A Digital Personalisation Podcast

24 minutes 23 seconds

5 years ago

Rethinking your CRM strategy in the new world of COVID-19 with Nazif Tejani

In this episode, Xeno's co-founder, Ayushmaan Kapoor is joined by Mr. Nazif Tejani who has been leading the CRM & Customer Lifecycle Marketing space in Retail for over 10+ years and has led the CRM initiative for brands like House of Anita Dongre, Trent Hypermarket & Flipkart. He is currently heading CRM for Bestseller India across brands Vera Moda, Only, Jack & Jones and Selected under their portfolio

In this episode, you will discover insights on how retailers need to rethink and realign their CRM strategies to tackle the impact of COVID-19.

This podcast episode aims to the insightful discussion around the following topics:

1. What is going to be the role of CRM to tackle the impact of COVID?

2. How would you go about looking into this?

3. How can you approach acquiring new customers using a CRM database?

4. The emergence of new digital channels in marketing.

5. Evolution of organizational structure to change when the brands may have to merge the KPIs of offline store & eCommerce stores.

6. How do brands need to restructure their loyalty programs to be more relevant to the customers?

To learn more, visit - xeno.in/podcast