
In this episode, Xeno's co-founder, Ayushmaan Kapoor is joined by Jitendranath Patri who is a former CMO at Future Retail Group as they discuss How apparel brands need to redefine their marketing strategy in the new world of COVID-19
The podcast aims to provide retail brand owners an over the cloud view of all the possibilities and opportunities ready to be leveraged in a post-COVID-19 world.
This podcast episode aims to answer the following questions as follows:
1. How do apparel brands need to redefine their marketing strategies?
2. What will be the changes visible in the near future related to user behaviour?
3. What challenges will the apparel industry face in the near future?
4. How should brands need to re-allocate their marketing budgets?
5. Which online mediums of promotion should a brand focus on?