The Vital Few: Mastering Predicted Customer Lifetime Value for Long-term Growth

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You're better off knowing

Meta

5 episodes

5 days ago

This podcast is hosted by Torsten Mueller-Klockmann, Marketing Science Manager at Meta. “You're better off knowing” mirrors Marketing Scientists’ objectives around the world: Permanent testing and learning, evaluating marketing impact to identify successful AND failing advertising strategies. Because you're better off knowing if you really know what you should do and shouldn’t do. In this podcast, we want to talk about new or existing measurement tools and solutions and share interesting insights on advertising strategies to build a community of marketing scientists and media planners.

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The Vital Few: Mastering Predicted Customer Lifetime Value for Long-term Growth

You're better off knowing

51 minutes 56 seconds

4 months ago

The Vital Few: Mastering Predicted Customer Lifetime Value for Long-term Growth

The relevance of identifying the most valuable customers with the highest lifetime value and optimizing marketing for them has increased massively for many advertisers. This episode covers strategies to incorporate predicted lifetime value into your marketing.

René Tingskov (Head of Marketing at Søstrene Grene), Peter Fader (Professor of marketing at the Wharton School of the University of Pennsylvania and co-founder at Theta and Incompass Labs), Qiong Wu (Marketing Science Partner at Meta) share guidance and experiences.