Welcome to Your Vision in Focus! Today, we’re exploring an area of business every future optometrist needs to know about—the marketing approach behind successful practices. Have you wondered how EssilorLuxottica affiliated doctors leverage content, tools, and resources from EssilorLuxottica Eye Care and their respective brands to grow their patient base?

In this episode, we will hear directly from:

• Caitlin Williams, Senior Marketing Manager at EssilorLuxottica Eye Care
• Dr. Anisha Haji, an independent optometrist affiliated with LensCrafters who manages multiple sublease locations alongside
• Samir Gillani, Chief Executive Officer of the Atlanta Eye Group, and
• Dr. Shenila Rajani, an independent optometrist affiliated with Target Optical who manages two sublease locations

Whether you're still in school or planning your next career move, this episode will show you how marketing support can transform your future practice and drive growth. Let's dive in together.