In this episode of Your Playbook, host Jay Mathis welcomes Dave Mattson, Executive Chairman of Sandler Training and one of the most respected voices in sales and leadership today. Since joining Sandler in 1988, Dave has helped shape it into a global force, leading over 250 training centers in 25 countries and writing best-selling books like The Sandler Rules and Sandler Success Principles.Jay and Dave unpack the heart of the Sandler Success Triangle—attitude, behavior, and technique—and why top performers go beyond scripts and tactics to build trust, deliver value, and stay consistent. Quoting Sandler himself, Dave reminds us: “Salespeople who learn to deliver their techniques with the appropriate attitude and behavior get to the bank most often.”This conversation isn’t just about closing deals—it’s about becoming the kind of professional who leads with integrity, clarity, and purpose. Whether you’re in the field or leading a team, this episode will challenge you to elevate your game.