In this conversation, Lisa Snyder shares her multifaceted journey in the music industry, transitioning from a musician to an artist manager and digital marketing expert. She discusses her preparation for showcasing an artist at Big Sound, the importance of collaboration between artists and managers, and the evolving landscape of digital marketing. Lisa highlights the shift from traditional PR to digital marketing strategies, the role of AI in enhancing music marketing, and her initiative, Just Add Milk, aimed at helping emerging artists navigate social media. The conversation concludes with reflections on the future of AI in the music industry and the importance of creating a lasting impact.