In this episode of Your Mind is Infinite, host Doreen Deigh sits down with Gideon Tommy, International Marketing Director for Africa at U: The Mind Company, to explore how neuroscience, marketing, and cultural insight are transforming wellness across the continent.

From Hope Perks Africa — a groundbreaking initiative that turns social media engagement into real-world wellness rewards — to RX Games, a gamified physical therapy innovation making rehabilitation more accessible, Gideon shares how technology can both heal and empower.

Together, they unpack what it means to market brain health in Africa, why innovation must stay rooted in community, and how neuroscience is shaping a new future for well-being.

🎧 Tune in to learn how U: The Mind Company is bridging science, technology, and humanity — one mind at a time.