Dave Taylor on Leading with Data and Heart in Marketing

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Your Message Received!

John Duffin

170 episodes

4 days ago

WELCOME! The purpose & intention of each episode is to have authentic conversations with business leaders who have personal success stories to share. Guests are selected from a number of business categories-Broadcast Media Sales, Real Estate, Entrepreneurs, Voiceover, Tech, etc. The key driving point, with each conversation, is finding the key elements (circumstances, techniques, etc.) which caused them to speak more authentically. In business, and in life, the more authentically that you speak-the more you'll engage your audience. The more authentically you engage- the more you'll succeed.

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Dave Taylor on Leading with Data and Heart in Marketing

Your Message Received!

1 hour 1 minute 29 seconds

2 months ago

Dave Taylor on Leading with Data and Heart in Marketing

In this episode of the 'Your Message Received' podcast hosted by John Duffin, the guest is Dave Taylor, co-founder of In Front Marketing. The conversation examines the risks associated with launching a business during adverse conditions, highlighting the benefits of starting a business during a recession, and emphasizing the importance of data-driven marketing.

Dave discusses his journey from door-to-door sales and Yellow Pages to founding a marketing firm that prioritizes transparency and data analytics. He shares insights into their approach during the COVID-19 pandemic, emphasizing the importance of relationship-building and community involvement.

Taylor also talks about the importance of maintaining a work-life balance and imparting life skills to his children through exposure to the business world. The episode highlights the Importance of strategic alliances, genuine client relationships, and ongoing learning in achieving long-term business success, as well as the crucial role of data in communication and authenticity in business operations.

Most importantly, I loved the sense of curiosity (a teachable skill) that Dave instills in his work team, his kids, and everyone around him, so that you learn to find your own natural fit wherever you go. To learn more about Dave Taylor, don't hesitate.

https://infrontmarketing.ca/

https://www.linkedin.com/in/dave-taylor-in-front-marketing/

00:00 Introduction and Podcast Welcome

01:27 Meet Dave Taylor: Co-Founder of In Front Marketing

02:50 The Journey to Starting a Business

04:31 Early Career and Sales Experience

06:11 Transition to Marketing and Digital Advertising

17:15 Leadership and Team Dynamics

27:46 Challenges and Growth During Recession

32:01 Data-Driven Marketing Strategies

32:46 Building Long-Term Client Relationships

33:15 Navigating Client Loss and Retention

34:53 Pandemic Challenges and Adaptations

38:03 Making Marketing Fun and Relatable

44:35 Strategic Alliances and Community Involvement

49:27 Balancing Work and Family Life

54:41 Empowering the Next Generation

58:58 Final Thoughts and Contact Information