In this episode of Your Loving Kick in the Pants, I shared a story from my book Becoming Boss Minded about how to write copy that actually converts. Even if writing isn’t your main focus, I explained why learning how to guide people’s decisions is so powerful. We talked about how stepping just a little outside your comfort zone, what I call “finding the edge”, is the key to getting results, whether you’re selling, persuading, or just asking people to take action.
I walked through the steps of building great marketing messages, from creating an attention-grabbing headline and subtitle, to connecting with people on a personal level by naming their problems and showing that you understand them. I also explained how to clearly present the solution, share testimonials, and use strategies like urgency, bonuses, and a strong call to action to help people decide. By the end, listeners learned a clear process they can use to write better copy and influence others in an authentic way.
Key Topics Covered:
Why copy that converts matters, even when you’re not in marketing
“Finding the edge” – taking small steps outside your comfort zone
How AI has changed copywriting and why people still need real skill
Writing strong headlines and subtitles that grab attention
Building connection and showing you understand your audience
Naming pain points and showing empathy before giving a solution
Presenting your solution, its benefits, and giving it a clear name
Using proof: testimonials, trust, and what makes you different
Creating urgency, adding bonuses, and handling objections early
Ending with a clear call to action so people know what to do next
Marci Barker
Life Coach specializing in Accountability for Business Owners Author of The Accountability Code
It's Time to Wake Up and Show Up!
www.marcibarker.com
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