How Video Builds Trust and Your Bottom Line How CEOs can Build Authentic Person Brands that Attract Opportunity Episode 261 (Alan is based in Oakville, Ontario) In this conversation with Alan McClaren we explore: the power of authentic personal branding for CEOs and business leaders how a Brand DNA session transforms fear into clarity and confidence why video is the most scalable and trustworthy communication tool today how personal stories build trust and eliminate competition the mindset shift from curated perfection to authentic communication why executives have a responsibility to share their insights publicly the step-by-step process of personal branding through content strategy how leaders can batch-create video content efficiently the real ROI of personal branding: leads, partnerships, and visibility how to avoid the trap of hiding behind a logo and start showing up online ----- About our guest, Alan McClaren: Alan is a personal branding expert and co-founder of STRATA Originals. He was CEO of marketing agency - InfinityComm. He's a long time member and officer of Young Presidents' Organization, YPO. Learn more about STRATA Originals at: https://strataoriginals.com/ Get your free worksheet to clarify your personal brand: https://strataoriginals.com/elevate-your-brand-1 Connect with Alan on Linkedin https://www.linkedin.com/in/alanmclaren/ ----- Key Lessons from this Conversation with Alan McClaren: Everyone Has a Personal Brand—Most Just Aren’t Leveraging It Brand DNA Is the First Step to Unlocking Personal Clarity Video Is the Most Authentic and Scalable Communication Medium Personal Branding Is About Giving, Not Performing Executives Have a Responsibility to Share Their Wisdom Publicly Your Story Is Your Protection—No One Can Argue With Lived Experience Posting Video Content Builds Trust Before the First Conversation You Can Batch Video to Make It Easier and More Efficient You Don't Need to Be Perfect—You Need to Be You Leaders Who Share Their Perspective Attract More Opportunity ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/