Marketing Mastery, Reinventing Yourself, and Newsjacking with David Meerman Scott

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Your Identity Shifts with Milla Kuhto

Milla Kuhto

16 episodes

5 days ago

Welcome to "Your Identity Shifts," a show where change isn't just a part of life—it's the essence of it—hosted by Milla Kuhto, a master in human psychology, personal branding, and photography, capturing icons like Tony Robbins, Jack Canfield, Gary Vaynerchuk, and more. This podcast is your sanctuary to redefine yourself and build a powerful personal brand. Tune in for inspiring stories, inspiring guests who have journeyed through significant life changes to emerge into their true identity. Unlock our zone of genius. Your transformative journey starts now.

Self-Improvement

Education

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Self-Improvement

Education

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Marketing Mastery, Reinventing Yourself, and Newsjacking with David Meerman Scott

Your Identity Shifts with Milla Kuhto

50 minutes 36 seconds

1 year ago

Marketing Mastery, Reinventing Yourself, and Newsjacking with David Meerman Scott

In this episode, I interviewed top marketing speaker and international bestselling author David Meerman Scott to share his journey from the corporate world to becoming an influential entrepreneur. The discussion covers David's path of reinvention, the importance of content marketing and newsjacking, and how providing value to your audience can gain media attention and boost your business. David also dives into the neuroscience of fandom, the impact of AI in modern marketing, and how creating personalized content can foster strong customer connections.

Tune in for a packed episode full of insights, from balancing business with personal adventures to practical advice on building a meaningful personal brand.

(00:00) Intro
(03:03) David's Journey: From Corporate to Entrepreneur
(05:59) Challenges and Realizations
(11:13) Overcoming Fear
(16:20) Transition to Marketing and Early Success
(21:23) Content Marketing Insights
(22:58) The Concept of Newsjacking
(25:00) The Rise of Newsjacking
(27:13) Breaking the FAA Outage Story
(30:34) Real-Time Marketing in Action
(31:47) Creative Newsjacking Examples
(39:10) Building a Unique Personal Brand
(42:18) The Neuroscience of Fandom
(47:54) What's Next for David Meerman Scott?

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly 9th Edition is out now. Get your copy here https://amzn.to/47L2Z7a

Connect with David:

https://www.davidmeermanscott.com/