What really happens between your idea and retail-ready packaging?
Ever wonder how your DIY label becomes packaging that actually sells? In this episode, Kelley Kempel walks you through her step-by-step process—from strategy to final print files. You’ll get a peek behind the curtain of her Packaging Pronto offer and see exactly how she turns a blank dieline into a sales tool built for shelves, buyers, and real growth.
From kickoff call to compliance checks, Kelley shares what makes her approach different, why she always starts with the front of the package, and how she ensures every design is functional, beautiful, and ready to move product.
Highlights:
The exact steps of Kelley’s packaging process (start to finish)
How she pulls out the right strategy through questions and creative direction
What most designers skip—and why it matters for retail success
How she balances brand vision with technical must-haves
Ready for your packaging to actually sell your product, not just sit on the shelf looking pretty? Apply for your Packaging Pronto day at hiddenpathcreative.com/packagingpronto