A real-world story of transformation, trust, and shelf-ready success.
In this special guest episode, Kelley sits down with the co-founders of Salted—a luxury salted caramel brand making waves in 40+ Canadian boutiques. Christy Jackson, Lynette Hayes, and Jill Price share how strategic packaging helped elevate their brand from startup status to standout.
You’ll hear how investing in Packaging Pronto reshaped their retail presence, what it was like to collaborate on a packaging vision, and the surprising ripple effects that followed—from more confident pitches to eye-catching shelf presence and a surge of customer love on social.
Highlights:
Salted’s journey from kitchen counter to boutique shelves
How pro packaging transformed both perception and performance
The collaborative process behind their premium look
Advice for founders nervous about handing over the design reins
Ready for your packaging to actually sell your product, not just sit on the shelf looking pretty? Apply for your Packaging Pronto day at hiddenpathcreative.com/packagingpronto