Attract. Brag. Connect. The framework your packaging is missing.
In this episode, Kelley Kempel introduces the ABCs of packaging that sells—a simple but powerful framework that turns your packaging into a 24/7 salesperson. You’ll learn how to attract attention in seconds, highlight your product’s best benefits without overwhelming the shopper, and create a connection that makes your brand unforgettable.
Using real retail insight and founder-tested strategies, Kelley walks you through how to make every inch of your packaging earn its keep—so your product doesn’t just look good, it moves.
Highlights:
What makes packaging stand out on shelf or screen
The right way to “brag” about your product—without overselling
How to build trust and brand loyalty through design
Kelley’s go-to framework for packaging that pulls its weight
Ready for your packaging to actually sell your product, not just sit on the shelf looking pretty? Apply for your Packaging Pronto day at hiddenpathcreative.com/packagingpronto