How design taps into emotion—and drives decisions in seconds.
Your product has just a few seconds to make an impression. In this episode, Kelley Kempel unpacks the psychology behind packaging and how smart design influences what (and why) customers buy. Backed by behavioral research and real-world experience, she explores how packaging triggers emotional responses, builds instant trust, and creates shelf-stopping moments in crowded markets.
You’ll learn why visual cues matter more than you think—and how to intentionally design packaging that speaks to your ideal customer, fast.
Highlights:
How shoppers process packaging in milliseconds
The science of emotional buying—and what your design is really saying
Why packaging isn’t just decoration—it’s persuasion
Quick shifts that make your packaging more impactful, instantly
Ready for your packaging to actually sell your product, not just sit on the shelf looking pretty? Apply for your Packaging Pronto day at hiddenpathcreative.com/packagingpronto