True leadership is tested in moments of crisis and transformation - online and offline. The key message from Melissa Agnes, Founder & CEO of the Crisis Ready Institute, in this episode of the Your Digital Reputation podcast is clear: leaders must do both.

To lead effectively through these crucial moments of change, leaders must have conviction in what they say, do and "transmit" today, and doing so online means they can reach key stakeholders to drive belief in the change they are leading.

Leading online or offline isn't a choice today - they must do both.

In conversation with host Roger Christie, Melissa explains why conviction (the deep belief in your purpose) and connection (the courage to show vulnerability) are the twin engines of trust. Drawing from her work advising NATO, Fortune 500 executives and ministries of foreign affairs, Melissa shares how leaders can turn resistance into resonance, and how they can embody confidence under pressure, and communicate with integrity.

In her words: “It’s not just what we say; it’s the energy and belief behind it that builds trust.”

Tune into this episode which serves as a masterclass in leading - and communicating - with purpose in the moments that matter most.

TIMESTAMPS:

00:02:28 – Leading with authenticity and “yourselfness” in moments of change.

00:04:01 – Leaders are transmitters: conviction and consistency build belief.

00:08:42 – Your online presence must match offline conviction.

00:18:08 – Consistency and alignment create lasting trust signals.

00:22:53 – Connection is core to leadership and transformation.

00:23:36 – Vulnerability is the fastest pathway to connection.

00:30:00 – Leadership risk: failing to connect digitally breeds distrust

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