In this episode of Your Business on Purpose, host Dawnette Palmore is joined by the incredible Neetu Jhaj, a multi-award-winning entrepreneur, author, and co-founder of the empowerment brand Rehna Raiya. Together, they explore the critical importance of empowering the next generation—especially young girls—with confidence, self-belief, and entrepreneurial skills before the world tells them who they can or cannot be.
🔍Girls are struggling with self-worth earlier than ever. Social media, unrealistic standards, and outdated norms are chipping away at their confidence. Many grow up with limiting beliefs they must unlearn as adults.
💡Neetu shares how she’s changing that narrative—through her empowerment clothing brand, hands-on business workshops for youth, and her inspirational children’s book, “I Shine As Bright As a Firefly.” From patented clothing that solves real-world challenges to daily affirmation practices and creative empowerment tools, Neetu’s mission is to help girls believe: “I love myself. I believe in myself. I am unstoppable.”
✨ What You’ll Learn in This Episode:
Why confidence must be built in childhood, not just adulthood
How Neetu turned her daughters’ creative play into a real, scalable business
The power of practical entrepreneurship education for youth
A sneak peek into Neetu’s award-winning book and how it helps kids embrace their uniqueness
Simple yet powerful ways to encourage and empower the youth in your life
👧 Whether you're a parent, mentor, educator, or business owner, this episode will leave you inspired to help the next generation rise with confidence, clarity, and purpose.
📚 Explore Neetu’s work:
I Shine As Bright As a Firefly (Available on Amazon, Target, Barnes & Noble, etc.)
📝 Take Action:
Share this episode with someone raising a daughter, teaching girls, or shaping future leaders. Because empowerment starts at home—and the ripple effect is real.