Are you celebrating a $10K or $20K sales month only to feel broke a week later? You're not alone — and it’s likely because you’re confusing revenue with profit. In this episode of Your Business on Purpose, Dawnette Palmore breaks down the critical differences between revenue and profit and explains why so many women entrepreneurs feel the high of earning followed quickly by the low of financial stress.
Here’s what we cover:
The real reason your business feels successful on paper, but not in your bank account
What revenue actually means vs. what profit really is
Common traps that shrink your profit (like emotional pricing, overspending, and lifestyle creep)
Why it's not your fault you weren't taught this — but how to take responsibility now
Silent expenses that are quietly eating away at your bottom line
Practical tools to track income, control expenses, and finally pay yourself consistently
Making more money won’t fix your money problems if you don’t know what you’re keeping. Profit is powerful — and understanding your numbers is the key to building a sustainable business that supports your life, not drains it.
Ready to get clear on your business finances?
📞 Book your free Profit Clarity Call at www.yourmoneyonpurpose.com
