Many women entrepreneurs are making more money than ever—yet still feel like they're falling behind. In this episode of Your Business on Purpose, host Dawnette Palmore dives into a topic that often gets ignored until it’s too late: capital allocation and cash flow management.
💸 Here’s the painful truth:
You can have a fully booked calendar, a growing client base, and still feel broke, stressed, and hesitant to make critical business decisions. Why? Because revenue without intentional money leadership leads to invisible success—everything looks great, but the finances say otherwise.
🚨 If you're nodding along thinking, “That’s me,” this episode will help you:
Understand the difference between cash flow management and budgeting (and why you need both).
Learn how to allocate capital in a way that actually grows your business.
Stop reacting to your money and start leading it like a CEO.
Ask the right questions before investing in team, tech, or marketing.
Avoid the fate of the 82% of businesses that fail due to poor cash flow.
📖 You’ll also hear a real story of a woman who hit $300K in revenue but felt like she was drowning—until she learned how to lead her money with intention.
✅ Quick actions you can take today:
Look at your last 90 days of expenses and ask:
– Did every dollar have a purpose?
– What result did it produce?
🎯 This isn’t about making more money. It’s about managing what you already have—on purpose.
📲 Connect with Dawnette:
Instagram: @yourmoneyonpurpose
Website: yourmoneyonpurpose.com
Email: yourmoneyonpurpose@gmail.com
💬 If you’re ready to lead your money with clarity and confidence, reach out—your financial breakthrough starts now.
