"Customers aren’t looking for reps to anticipate, or 'discover,' needs they already know they have, but rather to teach them about opportunities to make or save money that they didn’t even know were possible"
In today's episode of "Your Business Needs A Podcast," Jay Lee discusses the importance of teaching in the sales process, drawing from insights in "The Challenger Sale" by Matthew Dixon. He highlights the value of podcasting for businesses, emphasizing the significant percentage of people who listen to podcasts to learn something new. Join us to learn why your business needs a podcast and how it can benefit from sharing expertise and knowledge with your audience.
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their brand's voice through podcasting: