Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
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Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Brand Differentiation Demystified: Jed Morley on Building Authentic Brand Integrity and Growth
Your Brand Amplified
34 minutes 51 seconds
2 weeks ago
Brand Differentiation Demystified: Jed Morley on Building Authentic Brand Integrity and Growth
With a rich background encompassing various marketing roles, Jed Morley discovered that his passion and talent lay in establishing the foundational brand strategy that defines a company’s essence, value proposition, and unique differentiators. This realization led him to found Backstory Branding, a consulting firm dedicated to clarifying and articulating what makes a business stand out in the crowded market. At the heart of his methodology lies the Backstory Brand Wheel Framework, an approach he developed through repeated success in partnering with companies at critical inflection points—whether they were preparing to move beyond founder-led sales, launching new products, or entering new markets.
Your Brand Amplified
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
