Grow your B2C Startup: AI meets Community - Guest Jenny Kay Pollock

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Your AI CMO with Pallavi

Pallavi Sharma

7 episodes

1 week ago

The marketing department as you know it is dead. I spent my career leading marketing for the world’s biggest brands and scrappy startups alike. But when ChatGPT hit the scene, I walked away from my global executive role because I knew everything was about to change. I’ve immersed myself in the AI transformation, and I’m here to bring you the strategies, tools, and real-world examples shaping the future of growth. On Your AI CMO with Pallavi, I talk with visionary business leaders who have successfully unlocked growth in an AI-first world. It's where strategy lives at the top, AI does the heavy lifting, and lean teams win. This is your shortcut to staying relevant. The future is AI-first, don’t get left behind. Follow Your AI CMO with Pallavi for bold insights, practical playbooks, and the conversations that will shape how you lead and succeed in the age of AI.

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Marketing

Business,

Entrepreneurship

Grow your B2C Startup: AI meets Community - Guest Jenny Kay Pollock - Ep 007

Your AI CMO with Pallavi

37 minutes

3 months ago

Grow your B2C Startup: AI meets Community - Guest Jenny Kay Pollock - Ep 007

In this engaging conversation, Pallavi Sharma and Jenny Kay Pollock explore the transformative impact of AI on marketing and entrepreneurship, particularly for women and underrepresented groups. They discuss Jenny's journey in tech, the importance of community, and practical strategies for leveraging AI in business. The dialogue emphasizes the need for authenticity in branding, the balance between purpose and performance, and actionable steps for founders to grow their businesses using AI tools.

Takeaways

AI is a powerful tool for inclusivity and empowerment.
Taking risks can lead to significant career changes.
AI is accessible to everyone, not just tech experts.
Building a community is essential for support and growth.
Founders should prioritize building their email lists early.
Authenticity in branding fosters trust and connection.
Meeting users where they are enhances engagement.
Critical thinking is crucial when using AI tools.
Creative solutions can differentiate startups in a crowded market.
Experimenting with new tools can lead to innovative growth strategies.

Titles

Empowering Women Through AI
Navigating the AI Landscape

Sound bites

"AI is the great equalizer."
"Build your email list, start now!"
"People join people, not brands."

Chapters

00:00 Introduction to AI and Women Empowerment
04:10 Jenny's Journey and Insights
07:16 The AICMO9: Myths and Mindset Shifts in AI
11:39 Building and Growing with AI
20:27 Founder-Led Brands and AI Integration
22:54 Balancing Purpose and Performance in Marketing
27:02 Building Community at Scale
30:54 Navigating Brand Strategy in the AI Space
34:29 Creative Uses of AI in Startups
36:50 Vision for Inclusive AI-Powered Growth
40:01 Practical Steps for Founders to Grow with AI