At 25, Adam Novak is building The Fluency Project — a differentiated language-learning platform based in Seoul, South Korea. Through bold, founder-led marketing stunts, Adam has earned over 60 million views across platforms, using creativity and street performance to reimagine how we approach language learning. Before The Fluency Project, Adam was the founding design engineer at 222, a Y Combinator–backed social-connection startup in New York, co-founded Good Home, a wellness-focused home-ins...
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At 25, Adam Novak is building The Fluency Project — a differentiated language-learning platform based in Seoul, South Korea. Through bold, founder-led marketing stunts, Adam has earned over 60 million views across platforms, using creativity and street performance to reimagine how we approach language learning. Before The Fluency Project, Adam was the founding design engineer at 222, a Y Combinator–backed social-connection startup in New York, co-founded Good Home, a wellness-focused home-ins...
#4: Alex Michaelsen – The 26-Year-Old Founder & CEO Who Bet It All at 22 to Build a National Beverage Brand
Young, Smart, & Battling Broke
1 hour 13 minutes
6 months ago
#4: Alex Michaelsen – The 26-Year-Old Founder & CEO Who Bet It All at 22 to Build a National Beverage Brand
At 22, Alex Michaelsen quit his job to chase a startup dream. At 24, he was nearly broke. At 26, his beverage brand, Leisure Hydration, is now stocked in every Whole Foods nationwide. In this episode of Young, Smart, & Battling Broke, Alex shares what it really looked like to build a consumer product in a saturated market — from zero income and credit card debt to standing beside Coke and Pepsi on store shelves. We talk about: 💳 Surviving two years with no income and how he made it work🧃 ...
Young, Smart, & Battling Broke
At 25, Adam Novak is building The Fluency Project — a differentiated language-learning platform based in Seoul, South Korea. Through bold, founder-led marketing stunts, Adam has earned over 60 million views across platforms, using creativity and street performance to reimagine how we approach language learning. Before The Fluency Project, Adam was the founding design engineer at 222, a Y Combinator–backed social-connection startup in New York, co-founded Good Home, a wellness-focused home-ins...
