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You Make It Look Easy Podcast
Elston Sam
14 episodes
3 days ago
We uncover the untold stories and strategies that propelled today’s top CEOs and leaders to success. I’m Elston Sam, and after years in big tech and raising over $10M for my own startup, I’ve had the privilege of meeting real-life role models who inspire me with their resilience and insights. Now, I’m sharing these powerful conversations with you, giving you direct access to the mindsets and lessons that fueled their journeys from the ground up.
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Entrepreneurship
Business
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All content for You Make It Look Easy Podcast is the property of Elston Sam and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We uncover the untold stories and strategies that propelled today’s top CEOs and leaders to success. I’m Elston Sam, and after years in big tech and raising over $10M for my own startup, I’ve had the privilege of meeting real-life role models who inspire me with their resilience and insights. Now, I’m sharing these powerful conversations with you, giving you direct access to the mindsets and lessons that fueled their journeys from the ground up.
Show more...
Entrepreneurship
Business
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How this founder went from selling sneakers to growing a $100B protocol at Coinbase (Ft. David Tso)
You Make It Look Easy Podcast
38 minutes 37 seconds
7 months ago
How this founder went from selling sneakers to growing a $100B protocol at Coinbase (Ft. David Tso)

From founder to investor, and now a key player at Coinbase, David Tso is on a mission to help bring the global economy onchain. In this episode, we dive into his journey: from losing his sneaker business to finding conviction in crypto, and now supporting creators & founders build viral products in support of Base's 2025 goal of $100B AUM.


We cover everything from $TRUMP, the memecoin craze, to the political tailwinds shaping crypto — including how Trump's pro-crypto stance is influencing sentiment and adoption. Tune in for a raw, insightful conversation with someone building at the frontlines of crypto adoption.


Highlights:

0:04:01 - First explanation of blockchain, discussing decentralization and removing intermediaries

0:08:40 - Trump's memecoin and its impact

0:18:37 - David's personal story about being deplatformed from his Instagram sneaker blog

0:23:10 - Connection between sneaker culture and early NFT adoption

0:28:38 - Factors for builders to consider when choosing a blockchain protocol

0:33:03 - Base's bold mission of 25 million users and 100 billion AUM by 2025

0:37:26 - How to go viral in crypto

You Make It Look Easy Podcast
We uncover the untold stories and strategies that propelled today’s top CEOs and leaders to success. I’m Elston Sam, and after years in big tech and raising over $10M for my own startup, I’ve had the privilege of meeting real-life role models who inspire me with their resilience and insights. Now, I’m sharing these powerful conversations with you, giving you direct access to the mindsets and lessons that fueled their journeys from the ground up.