How can a surfboard spark a global sustainability movement?
In this episode, Aish sits down with Iñigo Larraya, Chief Sustainability Officer for L’Oréal Professional Products, to explore how personal passion meets corporate purpose. A lifelong surfer and devoted father, Iñigo shares how his deep connection to the ocean shaped a career committed to sustainability—and how leadership rooted in personal values can drive systemic change.
Together, they unpack the myths of individual vs. corporate responsibility, the business case for sustainability, and why creating a livable future requires both uncomfortable honesty and bold collaboration. From startup frustrations to global stakeholder alignment, Iñigo invites us to stop thinking in silos and start seeing sustainability as a shared responsibility and the legacy we leave behind.
About Iñigo:
Iñigo Larraya is the Chief Sustainability Officer for L'Oréal Professional Products, where he’s leading efforts to minimize the environmental footprint of our products and build more purposeful brands. A passionate advocate for the business case of sustainability, Iñigo believes companies have a responsibility to drive change—not just for the environment but for society as a whole. As a father hoping to create a safer world for his daughters, his commitment goes beyond business—it's deeply personal.
Resources & Further Reading:
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