The Art of Disruption: Lululemon’s Rise Through the Eyes of Its 6th Employee

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You Live and You Learn with Aish Hinton

WDHB ("Warm Decent Human Beings")

11 episodes

1 day ago

You Live and You Learn is a podcast for the curious, the bold and those who believe learning never stops. Hosted by Aish Hinton and brought to you by WDHB (Warm Decent Human Beings), we dive into candid conversations with thought leaders, industry disruptors and visionaries. Expect powerful insights, real stories and transformative lessons that will challenge your thinking, spark creativity and accelerate your growth. Whether you're on a morning walk, sipping coffee or commuting, tune in and walk away inspired, informed and ready to evolve.

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The Art of Disruption: Lululemon’s Rise Through the Eyes of Its 6th Employee

You Live and You Learn with Aish Hinton

1 hour 2 minutes 49 seconds

6 months ago

The Art of Disruption: Lululemon’s Rise Through the Eyes of Its 6th Employee

What if, in order to create something truly transformative, you need to destroy it first?

In this episode, Aish dives into the power of creative disruption with Darrell Kopke—the sixth employee and a founding member of Lululemon, now Executive Director at the Creative Destruction Lab in Vancouver. Darrell shares the untold stories from Lululemon’s early days, revealing how creative disruption fueled the momentum to challenge industry giants. Together, Aish and Darrell unpack why disruption is fundamentally a human problem—not a tech issue—and explore how Lululemon built its "cult" following. Finally, unlock practical ways you can bring the art of disruption into your own life.

About Darrell:

Darrell Kopke was the 6th employee and 1st General Manager of what is now a $44 billion dollar company—Lululemon. In this role, Darrell spearheaded the expansion from one single store in Vancouver to 65 stores internationally, with 100 percent annual growth and $200 million in sales. Now, Darrell is a Lecturer on Entrepreneurship and Innovation at UBC Sauder School of Business in Vancouver and Executive Director of the Creative Destruction Lab in Vancouver.

Learn more about the Creative Disruption Lab at UBC Sauder School of Business: https://creativedestructionlab.com/locations/vancouver/

Learn more about WDHB: wdhb.com