In this episode of You Don’t Know What You Don’t Know, we sit down with John Matthews, founder of Gray Cat Enterprises, to explore the “table stakes” every small business owner must have in place before chasing big marketing campaigns or the latest AI tools. Drawing on decades of experience leading billion-dollar divisions and two decades as an independent consultant, John shares practical strategies for dissecting your profit and loss statement, creating a local store marketing plan, managin...
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In this episode of You Don’t Know What You Don’t Know, we sit down with John Matthews, founder of Gray Cat Enterprises, to explore the “table stakes” every small business owner must have in place before chasing big marketing campaigns or the latest AI tools. Drawing on decades of experience leading billion-dollar divisions and two decades as an independent consultant, John shares practical strategies for dissecting your profit and loss statement, creating a local store marketing plan, managin...
Interview with Nancy Erickson, The Book Professor Publishing Services - Write Your Own Book
YOU DON'T KNOW WHAT YOU DON'T KNOW
28 minutes
2 years ago
Interview with Nancy Erickson, The Book Professor Publishing Services - Write Your Own Book
We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest, Nancy Erickson, Founder of The Book Professor. Here is Nancy's bio: Our proprietary process was developed by our founder, Nancy Erickson, when— as the owner of Stonebrook Publishing—she recognized the people who had the...
YOU DON'T KNOW WHAT YOU DON'T KNOW
In this episode of You Don’t Know What You Don’t Know, we sit down with John Matthews, founder of Gray Cat Enterprises, to explore the “table stakes” every small business owner must have in place before chasing big marketing campaigns or the latest AI tools. Drawing on decades of experience leading billion-dollar divisions and two decades as an independent consultant, John shares practical strategies for dissecting your profit and loss statement, creating a local store marketing plan, managin...
