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You Are the Magic You're Waiting For
Kristin Hartjes
75 episodes
1 week ago
Are you stuck chasing every new marketing strategy instead of building a sustainable coaching business? You're not alone. This week I'm sitting down with my past client, Diane, a physical therapist who dabbled in BeachBody (does that still exist? 😆) before becoming a successful emotional eating coach. She's been coaching since 2019 and has learned some hard-won lessons about what actually works. In this conversation, we dive into: ✅ The biggest challenge new health coaches face that no one...
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Are you stuck chasing every new marketing strategy instead of building a sustainable coaching business? You're not alone. This week I'm sitting down with my past client, Diane, a physical therapist who dabbled in BeachBody (does that still exist? 😆) before becoming a successful emotional eating coach. She's been coaching since 2019 and has learned some hard-won lessons about what actually works. In this conversation, we dive into: ✅ The biggest challenge new health coaches face that no one...
Show more...
Entrepreneurship
Business
Episodes (20/75)
You Are the Magic You're Waiting For
Shiny Object Syndrome: The #1 Reason New Health Coaches Fail
Are you stuck chasing every new marketing strategy instead of building a sustainable coaching business? You're not alone. This week I'm sitting down with my past client, Diane, a physical therapist who dabbled in BeachBody (does that still exist? 😆) before becoming a successful emotional eating coach. She's been coaching since 2019 and has learned some hard-won lessons about what actually works. In this conversation, we dive into: ✅ The biggest challenge new health coaches face that no one...
Show more...
1 week ago
31 minutes

You Are the Magic You're Waiting For
From Yoga Mat to 59K Followers: Building a Bone Health Coaching Empire
Meet Susannah — a yoga teacher turned health coach — whose business completely took off once she got clear on her niche: 💪 helping women increase bone density. Since then, she’s grown her Facebook group to **46K members** and her YouTube channel to almost **13K subscribers**. 🙌 What’s most inspiring? She did it all by showing up *authentically* — sharing her personal story, leaning into her expertise, and staying consistent… Even though she calls herself “technic...
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3 weeks ago
37 minutes

You Are the Magic You're Waiting For
The Referral Secret: How Rose’s Doctor Partnership Grew Her Coaching Business
Here’s the truth 👇 Very few coaches are actually finding clients from social media. And honestly? That’s good news. Because the BEST way to grow your business is through real connections + referrals. ✨ They’re more fun. ✨ They’re more effective. ✨ And your clients come to you already “pre-sold” because someone they trust recommended you. This week on YouTube, I interviewed Rose, a former teacher turned health coach for premenopausal + menopausal women. 💛 She shares: ✔️ How she built her b...
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1 month ago
23 minutes

You Are the Magic You're Waiting For
From Physician Assistant to Diabetes Coach: Lewis's Business Transformation
What does it really take to build a thriving health coaching business? It’s not complicated—it comes down to 3 key ingredients: ✨ Confidence in your process + the results you help clients achieve ✨ A genuine passion + connection to your work ✨ Clear communication (and eventually letting client wins do the talking) My client Lewis is proof. 👏 He went from physician assistant to health coach after watching his wife reverse diabetes through lifestyle changes. Fast forward 2 ye...
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2 months ago
28 minutes

You Are the Magic You're Waiting For
How to Stand Out as a Health Coach (Without Being Loud or Salesy)
Stand Out as a Health Coach (Without Being the Loudest!) 🌱✨ Ever feel lost in a sea of coaches on Instagram—wondering how you’ll ever get noticed without shouting to be heard? You’re not alone! The truth is, building a standout health coaching brand isn’t about being the loudest in the room. It’s about being the most authentic. In this episode, I’m sharing exactly how you can: Lean into what makes you unique (no “look at me” tactics required) -Connect with your dream clients in real, genui...
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2 months ago
13 minutes

You Are the Magic You're Waiting For
Stop Being the Perfect Health Coach, Start Living Your Life
We coaches tend to be ambitious, growth-oriented, and maybe even a little perfectionistic. Which sounds great… until it starts working against us. Instead of creating freedom, it can leave us: Overworking in our businessNever feeling “enough”Struggling to enjoy the life we’re buildingI just had this exact conversation with a fellow coach turning 40, and it hit home: How do you balance being healthy, making an impact, and actually enjoying your life? That’s what I unpack in this week’s p...
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2 months ago
20 minutes

You Are the Magic You're Waiting For
Counseling + Health Coaching: How Onnie Created Her Unique Business Edge
What’s the unique edge you bring to your coaching business? For Onnie, it’s her background in counseling — and the way she’s blended it into coaching has created something powerful + truly her own. In our chat, she shared her biggest lessons since starting her business in 2019 👇 ✨ Shifting your niche (without starting over) ✨ Why keeping it simple really is the secret ✨ Redefining success + failure ✨ How she landed press, magazine features, AND a TEDx talk (!)... without social media burno...
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2 months ago
41 minutes

You Are the Magic You're Waiting For
Intuition or Marketing Gurus: Who Should You Really Listen To?
For so many coaches, finding the “right” marketing strategy becomes a never-ending quest. They hop from one guru to the next—following every formula—only to end up feeling inauthentic, burnt out, and frustrated with the results. And the worst part? They start thinking, “What’s wrong with me? Why did it work for them but not for me?” Here’s the truth: it’s not you. The problem is you’re following someone else’s roadmap for their business—not yours. Your business is unique. Your way of conn...
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3 months ago
19 minutes

You Are the Magic You're Waiting For
How New Health Coaches Can Quickly Get Clients Without Social Media
You’re ready(ish) to start coaching… But where are those paying clients everyone keeps talking about? Maybe you’ve been posting on social media—sharing tips, telling your story, showing up. But instead of signing new clients, you’re met with crickets… or just your supportive friends liking your posts. Here’s the truth: Most successful new coaches don’t attract their first clients from cold audiences online. They start by tapping into something much more powerful: their existing network. Th...
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3 months ago
17 minutes

You Are the Magic You're Waiting For
The Biggest Mistake Health Coaches Make with Dietary Recommendations
After years of experience working as a functional medicine practitioner, then health coach, then business mentor to health coaches, I discovered the #1 reason most dietary recommendations fall flat with clients—and it’s not what you think! If you’re a health coach or wellness professional struggling with client compliance, retention, or lasting results, this video reveals the missing piece that most health coaches completely overlook. In this video, you’ll learn: The most common mistake heal...
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3 months ago
19 minutes

You Are the Magic You're Waiting For
From Nurse to Dating Coach: Sarah's Unexpected Business Pivot
There’s something powerful that happens when your personal story, passions, and purpose align—and that’s exactly what happened for Sara. In this video, Sara shares how she went from thinking she’d become a health coach… to realizing she was meant to be a dating and relationship coach for divorced Christian women. She talks about: 👉 How she uncovered her true niche 👉 Why it felt so aligned 👉 The simple steps she’s using to market her business 👉 The biggest mindset shifts she’s had along the ...
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3 months ago
46 minutes

You Are the Magic You're Waiting For
Sarah's Journey from Chiropractor to Health Coach
We often assume burnout comes from working too hard or being too busy. But in reality, burnout is more often the result of misalignment—when the work we’re doing no longer fits who we are or what we truly want. In my experience, that misalignment usually shows up in one of three ways: You’re not doing the work you’re truly meant to be doing. You’re in a work environment that drains you instead of energizes you. Your mindset around work is based on striving, perfectionism, and the belief t...
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4 months ago
47 minutes

You Are the Magic You're Waiting For
How Ditching Social Media Helped Vika Build Her Perimenopause Coaching Business
Let’s be real: posting on social media alone isn’t enough to grow your coaching business and consistently get clients. Sure, there are a few magical unicorns out there who seem to build thriving businesses just from showing up online… But in my 10+ years of mentoring coaches, I’ve never actually met one in real life. And if you’re reading this, I’m guessing that constantly posting on social media feels more draining than energizing—maybe even makes you want to run and hide behind a tree. ...
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5 months ago
32 minutes

You Are the Magic You're Waiting For
Struggling to Price Your Coaching Program? Here’s What Actually Works
Feeling stuck when it comes to pricing your health coaching services? Not sure what to charge, so you’re scrolling through other coaches’ websites trying to figure out the "going rate"? Here’s the truth: There’s no one-size-fits-all number when it comes to setting your rates. But there is a price that feels aligned for YOU—a number that reflects your value, feels good to say out loud, and actually attracts the right clients. And finding that sweet spot? It can be the difference between co...
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5 months ago
20 minutes

You Are the Magic You're Waiting For
Hayley's Journey from Researcher to Health Coach to Psychotherapist
The truth? Life is uncomfortable. Sometimes just a little. Other times, deeply so. There’s a Chinese proverb that says, A fool prays for an easier path. A wise one prays for stronger legs. And it hits hard. What we often don’t realize is that much of our discomfort is chosen. Sure, life throws us curveballs beyond our control. But so much of what we face daily is within our hands. Take your work, for example. You might not be able to quit your job tomorrow with zero plan. But you can begi...
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5 months ago
29 minutes

You Are the Magic You're Waiting For
How Karen Let Go of Perfection & Found Authentic Confidence in Her Coaching Business
Are You a Perfectionist? If so—welcome. You’re in good company. Now take a moment to reflect: How has perfectionism shaped your life? -Do you hold yourself to impossibly high standards? Is making a mistake something you just can’t accept? -Does criticism feel less like feedback and more like a personal attack? (Just me?) -Do you crave approval—wanting everyone to be proud of you and your choices? -Do you avoid taking risks, speaking your truth, or putting yourself out there? I see this all...
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6 months ago
15 minutes

You Are the Magic You're Waiting For
Nicole's Journey from Physician Assistant to Health Coach
Most medical professionals enter the field with passion and purpose—bright-eyed, full of hope, and committed to making a real difference. The dream? To heal, to help, and to feel deeply fulfilled by meaningful work. But the reality? For many, it's a far cry from that dream. Instead, they find themselves stuck in a system they didn’t choose—one that: -Rewards speed over depth, pushing them to see as many patients as possible -Prioritizes prescriptions over true healing -Requires endless pape...
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6 months ago
25 minutes

You Are the Magic You're Waiting For
Becky's Journey from Nurse to Health Coach
Building a coaching business isn’t just about websites, clients, or content. It’s about becoming the kind of person who can hold space for others—while still holding space for your own growth. It’s a path of self-discovery, resilience, and deep alignment. You’ll meet imposter syndrome head-on. You’ll question your direction (probably more than once). There will be flashes of total clarity, followed by moments of “Wait… what am I even doing?” That’s all part of it. The truth is, your busin...
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6 months ago
24 minutes

You Are the Magic You're Waiting For
How to Create an Irresistible Coaching Program that Sells
Creating a coaching program can feel overwhelming—there are so many questions to tackle: Where do you even start? What should you include? How can you ensure clients see results? Will it be valuable enough to charge confidently? Do you know enough to create a successful program? These are important concerns because having a solid program is essential to building confidence, attracting clients, and growing your business. In this episode, I’ll walk you through a simple, step-by-step process t...
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11 months ago
18 minutes

You Are the Magic You're Waiting For
Find Your Perfect Health Coach Niche!
How do you find your perfect health coach niche? You’ve likely heard that a niche is essential, but why? And if you do need one, where should you focus? How can you know which niche truly aligns with you? This is one of the biggest challenges coaches face, and it can keep you stuck. That’s why today’s episode goes beyond the typical advice. I’ll dive into what I’ve learned from over a decade of helping coaches and healers build successful businesses, sharing insights that can help you cho...
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1 year ago
23 minutes

You Are the Magic You're Waiting For
Are you stuck chasing every new marketing strategy instead of building a sustainable coaching business? You're not alone. This week I'm sitting down with my past client, Diane, a physical therapist who dabbled in BeachBody (does that still exist? 😆) before becoming a successful emotional eating coach. She's been coaching since 2019 and has learned some hard-won lessons about what actually works. In this conversation, we dive into: ✅ The biggest challenge new health coaches face that no one...