
With over 500K Instagram followers, Helen Nuttall is redefining what it means to be visible, stylish, and confident in midlife. From boutique owner to full-time content creator, she’s proving that style has no age limit.
Helen Nuttall (@instyle_helen) is a pro-age fashion and beauty content creator inspiring hundreds of thousands of women to feel confident in their skin — and their clothes — at any age. With over 500,000 followers on Instagram alone, Helen’s warm, down-to-earth style has made her a trusted voice in the world of fashion, beauty, wellness, and midlife confidence.
In this episode, Helen shares how she went from running a boutique to running the show online — turning her love of clothes, creativity, and community into a career that lights her up.
We dive into how she built a brand by being real, how she shows up consistently (even on the tough days), and how she built up her vibrant presence on Instagram from its early days. We also talk candidly about embracing new challenges, the realities of managing multiple platforms, and how redefining success after 50 has become her greatest adventure yet.
Whether you're style-curious, ready to reinvent, or just need a reminder that you’re not done yet — Helen brings the energy, insight, and inspiration you’ve been waiting for.
This conversation is packed with inspiration, practical tips, and a refreshing reminder that it’s never too late to try something new — and thrive.
🎧 Listen now on Spotify, Apple, or wherever you get your podcasts.
🔗 Follow Helen: @instyle_helen📲 Follow us: @youarenotinvisibleafter50
#UnapologeticAtMidlife #WomenOver50 #OwnYourStyle #ProAgePower #YouAreNotInvisibleAfter50 #SecondActEnergy #DigitalReinvention #StyleConfidence #FashionOver50