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YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
StellaPop
38 episodes
2 days ago
Send us a text Burnout doesn’t always come from the calendar. Sometimes the real drain is the relentless inner critic that turns every stumble into a verdict on your identity. We name that pattern the self-worth vampire and walk through how it sneaks in under the mask of humility, high standards, and strategic foresight. If you’ve ever downplayed a win, fixated on a tiny flaw, or measured yourself against someone else’s highlight reel, this conversation will feel uncomfortably familiar—and im...
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Marketing
Business,
Management
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Send us a text Burnout doesn’t always come from the calendar. Sometimes the real drain is the relentless inner critic that turns every stumble into a verdict on your identity. We name that pattern the self-worth vampire and walk through how it sneaks in under the mask of humility, high standards, and strategic foresight. If you’ve ever downplayed a win, fixated on a tiny flaw, or measured yourself against someone else’s highlight reel, this conversation will feel uncomfortably familiar—and im...
Show more...
Marketing
Business,
Management
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Your Customer Is Ghosting Your Checkout Flow (Here’s Why)
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
12 minutes
1 month ago
Your Customer Is Ghosting Your Checkout Flow (Here’s Why)
Send us a text The rules of consumer behavior didn’t just evolve—they got remixed. We pull back the curtain on how shoppers actually choose now, from the rise of AI‑assisted value hunting to the quiet power of local trust and the emotional drivers behind every purchase. Our deep dive maps four defining personas—value hackers, ethical optimizers, digital native maximalists, and wellness hedonists—and shows how each one edits their life, reallocates spend, and decides which brands deserve atten...
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Send us a text Burnout doesn’t always come from the calendar. Sometimes the real drain is the relentless inner critic that turns every stumble into a verdict on your identity. We name that pattern the self-worth vampire and walk through how it sneaks in under the mask of humility, high standards, and strategic foresight. If you’ve ever downplayed a win, fixated on a tiny flaw, or measured yourself against someone else’s highlight reel, this conversation will feel uncomfortably familiar—and im...