Leaving a position as a lead creative to pursue a freelance career at the tail end of a pandemic sounds not for the fainthearted. But this is what Isaac Goode, founder of Studio G, boldly chose to do. We sat down with Isaac to understand his creative journey, how to make a successful living in an industry without 'traditional' training, and why the shower really is a creative's best friend.
Just want the sweet insights? Skip ahead:
0:40 - What is Studio G?
2:10 - Graduating without a plan
2:50 - The importance of experimenting
4:00 - Do you need a uni degree?
5:05 - Starting out as a freelancer
6:35 - Getting your freelance career off the ground
10:40 - The importance of rest (Rest: Why you get more done when you work less)
12:00 - I want to go freelance! How do I do it?
13:25 - Retaining a good work/life balance and expectations
15:15 - Finding clients as a freelancer
19:35 - Being asked to create in someone else's style
22:10 - Working with colour and fun briefs
24:42 - #IamWhole campaign and working as a creative director
27:55 - Advice for aspiring photographers
30:30 - Juggling admin with creative as a freelancer
33:58 - Moving on from mistakes
35:14 - The value of the rabbit hole
37:10 - Freelancing and the creative process
38:30 - The BTS of product photography (head to the @gingeryoots insta to see BTS clips of Isaac's process!)
42:35 - Quick fire Qs!
Join us next week for another Yoots chat, and keep your eyes peeled on the socials for our next guest interview!