In today's episode of Yeti Walks Into Basecamp we discuss feet...but more specifically what you put on them. A good pair of socks is no less important than a good pair of shoes for any hiker, backpacker, or thru-hiker. Hikers will wear two pair of socks to reduce friction and therefore blisters on the tootsies that take them a few miles or even thousands of miles. [Insert] Wrightsock - an American owned name that creates double-layered socks all sourced and crafted in the U.S. We sit down with Russ Coillot, the Wrightsock's man with a vision to spread the Wrightenberry (the family behind the socks) name to walkers, runners, and hikers alike. It's a fascinating story that began in 1948 and lead to Wrightsock being one of the major socks distributed at REI today. We sip on whiskey, talk shop, and just have a great time chatting with Russ to see how blisters are removed from the hiking equation. Listen in!