A Word About Our Sponsor: We have a special thank you to give to our sponsor, AI Monitor.

AI Monitor is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They're providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.

You know, with the rise of these generative AI engines, it's becoming more critical than ever to understand how your brand is represented. AI Monitor is at the forefront of this, offering solutions for what's being called Generative Engine Optimization or Answer Engine Optimization. In fact, they're the ones who actually coined the term! They're helping businesses navigate this new landscape and ensure their message is clear, consistent, and optimized for these powerful AI tools.

So, a big thank you to AI Monitor for making this podcast possible. We highly recommend checking them out if you're looking to stay ahead of the curve in this rapidly evolving digital world. You can find more information about them at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.getaimonitor.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this deep dive, we sit down with Reed Hansen, founder of Market Surge and creator of Million Dollar Studio, to explore:

✅ Why most small businesses fail at marketing (and how to fix it)

✅ How Reed turned his wife’s photography studio into a scalable niche agency

✅ AI tools, custom GPTs, and building marketing engines that sell while you sleep

✅ Performance-based pricing vs. retainers: where agencies are headed

✅ The ROI of podcasting (Reed’s getting 30% of his business from it!)

✅ The real reason ChatGPT might be misrepresenting your brand

Plus: Tactical advice on white-label tools, subdomains vs. subfolders, and how to monitor your brand’s AI presence in platforms like ChatGPT, Perplexity, and Google AI.

This episode is packed with real client stories, tech implementation talk, and contrarian takes.

If you run a marketing agency, a creative studio, or you're obsessed with what AI means for your brand this one’s for you.