Women don’t just buy products… They buy stories. They buy feelings. They buy trust. Hosted by copywriter extraordinaire, storytelling firestarter, and persuasion psychology geek Lorrie Morgan, Yes, Yes, YES! is the podcast that unpacks the psychology, emotional intelligence, and sales savvy behind the most powerful word in marketing: yes. This isn’t bro-marketing with a new coat of lipstick. This is research-backed, empathy-fueled, story-driven strategy that actually works. Because it’s built for the way women think, feel, and decide.