This episode, welcome’s Jemina Pomoell, Co-Founder and CEO of Astrid Wild, a Nordic outdoor wear brand designed for female shapes. With Jemina, we talk about the early days of launching a brand, the importance of creating a community to ensure long-term customer loyalty and the role of social media marketing, paid and organic, when building and scaling a brand.
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Check out Astrid Wild: https://www.astridwild.com/