In this episode of yaylive we sit down with Asim Khandker, co-founder of Stiksen, a Swedish brand that designs premium caps. It's a really interesting and unique episode where we talk about the environmental duties of brands and dig in on an equally important and often forgotten topic: social responsibility.
We also take a closer look at content marketing and how it can be paired up with influencer marketing and collaborations to help grow a brand further. As an early-stage brand, we ask Asim about Stiksen's tech stack and some of the processes they have built to nurture and increase customer retention and foster loyalty.
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