As the world burns, a noble Greek rises from the ashes to defend what's left. Join us every Saturday for your weekly news served hot and fresh off a paper plate— a foreshadowing about the state of things. Yanni leaves no sacred cows untouched.
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As the world burns, a noble Greek rises from the ashes to defend what's left. Join us every Saturday for your weekly news served hot and fresh off a paper plate— a foreshadowing about the state of things. Yanni leaves no sacred cows untouched.
New Media is Media: Podcasts Hit Record Earnings: The Evolution & History of Podcasts | YP Hour
Yannis Pappas Hour
57 minutes
2 weeks ago
New Media is Media: Podcasts Hit Record Earnings: The Evolution & History of Podcasts | YP Hour
Podcasts have hit record levels of growth and popularity. The boom may be over, but that just means the ones without real audiences will fade away. The good ones are thriving—and they’re not going anywhere. Podcasts are here to stay.
📈 Growth & Popularity
• Podcast listenership keeps climbing: ~584 million worldwide in 2025 (a ~6.8% annual rise), projected to reach ~651 million by 2027 .
• In the U.S., around 55% of people aged 12+ tune in monthly—the highest on record .
💰 Revenue & Market Maturity
• Industry revenue is near $4 billion in 2025, with ad and broader market spending fueling steady growth .
• While 2020–2021 saw a content boom, since then growth has slowed: new show launches have dropped, and the industry is consolidating—“smart money” is backing reliable, high-performing podcasts .
🎙️ Content Survival & Quality
• The phase of “dumb money” funding everything is fading; now, shows without audiences are disappearing.
• Meanwhile, established and quality podcasts are thriving, attracting stable listeners and revenue—often diversifying into video, merch, subscriptions, or live events
We all love good podcasts!
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Yannis Pappas Hour
As the world burns, a noble Greek rises from the ashes to defend what's left. Join us every Saturday for your weekly news served hot and fresh off a paper plate— a foreshadowing about the state of things. Yanni leaves no sacred cows untouched.
