In this episode of Cutting the Curve, host Damian Mason discusses real-world applications of soil moisture and weather monitoring technology with Jacob Appleberry of Live Oak Agronomy and Nick Emanuel, founder of CropMetrics and now with CropX. The episode focuses on integrated soil sensors and weather stations used across 18,000 acres, providing key insights into irrigation timing, fertility planning, and root development. Appleberry shares his firsthand experience deploying over 20 sensors on irrigated and dryland farms, including work with XtremeAg’s Matt Miles. Emanuel explains how the CropX platform combines hardware and AI-powered software to simplify decision-making and improve ROI. Whether managing limited water resources or planning early-season fertility, the technology helps farmers make precise, data-driven choices that optimize inputs and protect profitability.   Special thanks to the people at BASF for sponsoring The Cutting The Curve Podcast.