In conversation with John Caprani all the way from Ireland, Founder of Fire Digital Marketing, an Entrepreneur and a direct marketing consultant who helps info product and coaching businesses to launch and grow new offers. Previously in the construction industry, he quit in 2018 to become a freelance copywriter and started from zero. Over the last several years he's built his reputation in the direct marketing industry and helped hundreds of other freelancers to start their careers along the way. The episode revolves around mainly on his life journey, How did he end up becoming a direct marketing consultant? Why and how did he shift from working in the construction business to a freelance copywriter? How does he help people in achieving their sales and marketing targets? What are the general mistakes that businesses do in marketing perspective? What are the best ways to gain customer retention? What is the difference between Copywriting & Generic Sales Copy? How to do price negotiation with your customers? How to get your first customer? How much marketing is important for your business? How's life in Ireland? and many more. Catch all of these and many more in today's episode

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