Marketing has changed significantly in the last 10 years. Gone are the days where one viral video, one conference presentation or thought leadership blog post could guarantee you leads. Now, marketing exists in the “messy middle”. That’s what my next guest Alisha Conlin-Hurd of Persuasion Experience calls the reality of an attention stretched world. Marketers are happy to spend $1000s acquiring traffic to their site but fail to nurture that traffic post-click. A well planned Funnel can turn that post-click experience is a gold mine of leads for small to medium businesses. But, the key here is “well planned”. Most marketers and business owners buy traffic and create content without a cohesive funnel in place. Many more are unaware they even have a funnel. In this podcast, Alisha shares advice to business owners on how to generate more leads that are higher quality, more aligned and more sustainable by planning a better Funnel.