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XChateau Wine Podcast
Robert Vernick, Peter Yeung
205 episodes
6 days ago
A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.

Hosted on Acast. See acast.com/privacy for more information.

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All content for XChateau Wine Podcast is the property of Robert Vernick, Peter Yeung and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Food
Arts,
Business,
Marketing
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More Data, Less Sprays w/ Sarah Placella, Root Applied Sciences
XChateau Wine Podcast
43 minutes 36 seconds
6 months ago
More Data, Less Sprays w/ Sarah Placella, Root Applied Sciences

Spraying for powdery mildew can be ~25% of the cost of farming a vineyard and be one of the key elements of a grower’s carbon footprint. Sarah Placella, Founder and CEO of Root Applied Sciences, has taken her deep research in microbes and created a data-driven solution to monitor the air for mildew and spray only when needed. Root can cut ~5 sprays per season, and growers have an average 5x ROI using the system.  


Detailed Show Notes: 

Root Applied Sciences (“Root”) - airborne pathogen monitoring for farmers, like an “early warning system”

  • Founded in 2018, 1st work with/ growers in 2021
  • Powdery mildew (“PM”) is a big problem for vineyards in CA (March - August)
  • Currently only markets to vineyards, done work with/ strawberries, leafy greens, can do anything with/ DNA and small insects
  • Napa, Sonoma, Central Coast today

HW enabled SaaS model - Root owns and maintains devices

  • Device in the field, just above the canopy
  • Send data (battery status, device status, temp, humidity) to the cloud over LTEM connection
  • SW to see the data
  • The grower collects samples from devices 2x/week and sends them to the lab
  • Growers can share data with/ each other

Has an automated prototype in process

  • Will not need a grower to collect and send samples
  • Fundraising “seed” round for an automated system

~25% of operational costs are spent managing PM

  • 6-16 pesticide applications/season
  • Conventional growers have fewer applications, but spend more for each one
  • Organic may be spraying every week
  • PM takes 7-10 days to enter plants. See 2 peaks of PM before growers can see it, once PM exists, it's hard to control
  • Root can cut 20-80% of sprays (~5 sprays/season), lengthens spray intervals when low risk
  • ~$100/acre spray cost per application, ~$300/acre if need to spray by hand (e.g., steep slopes)
  • 2024 - saw PM on Mar 29 in Carneros, growers planned 1st spray 4/16, moved up 1st spray to 4/2; cut sprays and more clean fruit
  • Root data enables more biological sprays (have shorter efficacy windows, are more environmentally friendly, and data gives more confidence to try them)

Other benefits of Root

  • Clean fruit - faster fermentation (5 days faster), higher quality, possible increase in yields
  • Environmental (less sprays, tractor use) - less diesel use, lower soil compaction; for 1 grower, 1 spray is a 13% reduction in carbon footprint
  • Farmworker health - fewer chemicals in the air

Pricing

  • $3,000/season/monitoring station all-in
  • Avg grower has 4 stations, 1 every ~30-50 acres
  • Precision growers or rolling hills, 1 station every ~10 acres

~5x ROI

Barriers to adoption

  • Risk aversion
  • No access to a carrier to send samples
  • Grape prices down (budgets)
  • More adaptive sprays can make operational scheduling harder for vineyard management companies

Other PM solutions

  • “Spray and pray” (~90% of growers) - calendar-based system
  • Weather-based tools don’t work well and may be impacted by climate change
  • Spore trapping tools (e.g., spinning rods, roto rods) have sticky material that reduces sample size and efficacy, UV light exposure degrades PM
  • Image-based analysis (new) - lots of data to send, samples ~2L air/min vs 400L air/min Root, does not specify type of PM present (~40 types)

Product roadmap - more power efficiency, integrating a solar panel

Has done work with/ downy mildew, botrytis, vine mealybug, and can detect them, but does not add a lot of value

Excited about growth in microbial mildewcides (biologicals)



Hosted on Acast. See acast.com/privacy for more information.

XChateau Wine Podcast
A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.

Hosted on Acast. See acast.com/privacy for more information.