Chad Kassem was a Louisiana kid running afoul of the law, caught in a spiral of substance abuse and arrests. Thankfully, as he puts it, music is a hell of a natural drug. In his 20s, Chad became obsessed with audio and his new mission was to save the world from bad sounding records. Chad talks with Marc about how he started Acoustic Sounds, which serves as a mastering lab, a pressing plant, a record label and more, all in pursuit of making records that sound better than the originals. Chad explains his uncompromising process that turned his Kansas operation into one of the biggest players in the vinyl record business.

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