In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with potential buyers and practitioners. They also touch on the issue of gated content and the need for authenticity in marketing efforts. The conversation highlights the importance of understanding the target audience and tailoring content to meet their needs and expectations. Key Takeaways: Navigating Foreign Business in the U.S.: Establishing trust when dealing with foreign products or companies in the U.S. market is complex. Concerns about data handling, code security, and company operations need to be addressed transparently. Importance of Diversity: The episode emphasizes the value of diversity in the tech industry. Companies are encouraged to demonstrate inclusivity and societal contributions, going beyond just their core business. Code Security Concerns: For cybersecurity products developed abroad, concerns like backdoor coding need to be addressed. Companies are advised to conduct rigorous third-party code reviews and maintain transparency about their coding and data handling processes. Cultural Adaptation: Adapting to local cultures, particularly in communication and business operations, is crucial for international companies. The conversation highlights how nuances in language and business practices can impact trust and relationships. Embracing Cultural Differences: Chris advocates for a broader acceptance and understanding of different cultures within the tech industry, suggesting that this diversity can bring more humanity to the digital world. Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/ Victim of a crappy marketing or sales message? Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.