In this episode of WTFDIJR, Chris and Dani are uncovering: Cultural diversity and effective strategies for engaging with CISOs and other decision-makers in the industry. Key Takeaways: Cultural Sensitivity and Respect: The episode highlights the importance of respecting different cultures and environments, especially when attending international conferences like Black Hat MEA. It underscores how dress codes and professional behavior can level the playing field and foster respect among participants. Reading the Room and Building Relationships: Both Chris and Daniel stress the need to understand the person behind the professional title. They discuss strategies for engaging in meaningful conversations, rather than focusing solely on sales or business objectives. Unique Approaches to Engagement: Daniel shares his innovative approach, "Fun Song Fridays," which uses humor and creativity to break the monotony of typical sales pitches. This approach demonstrates the importance of effort and context in communication. Navigating Conversations with Decision-Makers: The episode delves into the nuances of communicating with CISOs and other executives. Dani and Chris discuss balancing the need for sales with the importance of building genuine relationships and respecting boundaries. Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/ Victim of a crappy marketing or sales message? Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.