In this episode of WTFDIJR, Chris and Dani are uncovering: The recent MGM breach and its implications for cybersecurity sales and marketing strategies. The episode emphasizes the importance of human connection in business interactions and discusses effective ways to approach potential clients, especially in the wake of security incidents. Key Takeaways: Empathy in Sales and Marketing: Dani and Chris underscore the importance of empathy in outreach to potential clients during crises. It's vital to prioritize human connection over aggressive sales tactics. Value of Personal Interaction: The episode highlights the significance of face-to-face interactions and personal connections in establishing trust with clients. This includes understanding and respecting cultural and regional nuances. Handling Outreach Post-Breach: Dani and Chris discuss appropriate ways to reach out to companies that have experienced a breach. Suggestions include offering practical help like food or coffee, and avoiding using the situation as a direct sales opportunity. Podcast Invitations and Participation: Chris shares his perspective on accepting podcast invitations, emphasizing the importance of genuine, value-adding discussions over mere marketing opportunities. Choosing Companies to Collaborate With: When deciding to collaborate with companies, Chris focuses on the people behind the brand, their track record, and whether they genuinely aim to effect change in the industry. Dealing with Spam and Irrelevant Outreach: The episode touches on the inundation of spam and irrelevant outreach professionals often face, highlighting the need for targeted and thoughtful communication in sales. Mental Health in the Industry: Chris and Dani briefly addresses the issue of mental health in the tech industry, acknowledging the stress and anxiety that professionals often deal with. Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/ Victim of a crappy marketing or sales message? Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.