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Writing To Get Business
Patricia Iyer
89 episodes
9 months ago
How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. This podcast will give you tips and techniques to ramp up your writing. Your host Pat Iyer is an experienced author, ghostwriter, editor and book coach.
Show more...
How To
Education,
Business
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All content for Writing To Get Business is the property of Patricia Iyer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. This podcast will give you tips and techniques to ramp up your writing. Your host Pat Iyer is an experienced author, ghostwriter, editor and book coach.
Show more...
How To
Education,
Business
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73 Mastering Multiple Consulting Roles - Dave Dragon
Writing To Get Business
37 minutes
4 years ago
73 Mastering Multiple Consulting Roles - Dave Dragon
Did you know that a consultant has to be an archaeologist, anthropologist, detective, psychologist, and serve in multiple additional roles? Dave Dragon, an experienced consultant shares both in this podcast and in his book, I Solve Mysteries, the complex and fascinating world of consulting. Learn how you can accept a consultant’s evaluation of your business with less pain. Many companies are looking for answers on how they can optimize their processes, and be more productive, compete more fully in the market, and tackle business challenges. Dave Dragon is an expert in the area of larger companies dealing with some of those challenges. Dave works on large transformation projects for companies. And, typically, it has to do with their business processes being broken. And when you go into one of these projects, they may have opinions about what they think is wrong, but 90% of the time, they really don't know what's wrong. So, when Dave is going in to run a project, he’s really trying to understand what is the root cause of their issue. And that's what the mystery is. One of the first things that Dave leads people through is what we call a current state analysis, and that's documenting their business processes. And through that, he starts seeing where their issues are, and he starts identifying and understanding some of the cultural issues that they have, because people may be in conflict. He starts to get information back from his analysis. Join me for this episode of Writing to Get Business Podcast. • Why is an outside consultant’s work sometimes like that of a medical doctor? • Why is the method of handling returns one of a company’s biggest challenges? • How can “test marketing” your ideas for a book make it a more useful one? • What is people’s first reaction to change? • What do the five stages of grief have to do with the consultation process? Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing To Get Business
How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. This podcast will give you tips and techniques to ramp up your writing. Your host Pat Iyer is an experienced author, ghostwriter, editor and book coach.