Turning Years of Experience Into a Valuable Resource with Bruce Rosenthal

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Writing & Influence

Elaine Acker

24 episodes

1 month ago

Tired of your expertise staying hidden? "Writing & Influence," hosted by Elaine Acker, features interviews with accomplished writers and empowers business executives to confidently unleash their thought leadership through compelling content. Discover how to trust your instincts, silence your inner critic, and publish content that truly showcases your unique value. Each episode is packed with actionable insights to help you build your influence and grow your business using the power of words. Ready to turn your expertise into impact? Learn how to transform your knowledge into a powerful content strategy that leads to real results—all with the help from Elaine and her guests!

All content for Writing & Influence is the property of Elaine Acker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Turning Years of Experience Into a Valuable Resource with Bruce Rosenthal

Writing & Influence

38 minutes

3 months ago

Turning Years of Experience Into a Valuable Resource with Bruce Rosenthal

Looking to harness the full potential of corporate sponsorships? Join Elaine as she sits down with Bruce Rosenthal, author of 'Mastering Association Corporate Sponsorships.' Discover how Bruce leveraged decades of experience to transform how associations engage with corporate sponsors. They explore the evolving landscape of sponsorships, from year-long engagements to the impact of COVID-19, and the shift from transactional relationships to strategic partnerships. Learn how actionable strategies and deep industry insights from Bruce's new book can help associations drive revenue and deliver member value. Whether you're an association leader or a corporate partner, this conversation reveals how to navigate challenges and seize opportunities in today's competitive environment.

00:00 Introduction and Guest Welcome

01:44 Challenges Facing Associations

03:22 Shift in Corporate Sponsorships

04:07 Impact of COVID on Sponsorships

05:52 Educate to Sell: A New Approach

11:03 Writing the Book: Inspiration and Process

18:51 Case Studies and Real-World Applications

32:12 Final Thoughts and Opportunities

Resources:

Mastering Association Corporate Sponsorships by Bruce Rosenthal

Connect with Bruce on LinkedIn

The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!

Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.

And Connect with Elaine on LinkedIn!